Freelance Consumer PR Consultant

I’m Emma Trimble and have over 20 years experience in consumer PR and media relations.

I work directly with brands, businesses and marketing teams that want senior PR thinking without the layers of a traditional agency. I also work with PR agencies looking for experienced hands on support.

My job is to find the story, angle or hook that gives people a reason to pay attention, then get it in front of the right journalists. Sometimes the story is already there. Sometimes it needs developing. And sometimes the best approach is to create something from scratch that people genuinely want to talk about.

“The World is Your Oyster”

A little bit about Oyster

The name Oyster came from the idea that good PR often involves finding the pearl of wisdom at the heart of every idea. This is the valuable, interesting idea that can be hidden inside a business, product or campaign.

That’s my ethos behind how I approach my work.

Find the pearl. Find the story. Get people talking.

WHAT I DO

As a freelance consumer PR consultant, I work with clients on everything from one-off projects and product launches to ongoing media relations and ambitious creative campaigns.

Campaigns and creative

Consumer PR campaigns, creative campaigns, research and data-led campaigns, PR stunts and media moments

Media relations

News generation, national and regional media relations, reactive PR and newsjacking, press office support, founder and expert comments

Launches and products

Product launches and ongoing PR support including product placement and reviews

Agency and team support

Senior freelance support for agencies and in-house marketing teams

B2B

I can support on B2B within the FMCG, retail or grocery sectors and have a news-first approach

Consumer PR Freelance PR for agencies

Why Work With a Freelance PR Consultant?

When you work with me, you work directly with me. No layers of account management, no handing your campaign to a junior team.

I offer senior consumer PR experience, creative thinking and hands-on delivery from one person who can understand your business quickly and get on with it.

I can work directly with a business, become an extension of an existing marketing or communications team, or provide senior freelance support to agencies when extra experience or resource is needed.

BIG IDEAS, PRACTICAL PR

I’ve worked with some of the world’s biggest brands as well as start-ups, SMEs and growing businesses. I bring that experience to freelance projects of all sizes, from a targeted media campaign to a large-scale creative idea.

That could be a visual PR stunt, an unexpected product launch, a live experience, a campaign built around a cultural moment or a piece of research designed to generate news.

I develop the PR concept, identify the media opportunity, build the press strategy and manage the media side of the campaign.

The aim isn’t simply to create something big. It’s to create something worth covering.

WHO I WORK WITH

Consumer brands

Launching products, generating awareness or creating campaigns people remember.

Founders and growing businesses

Turning a strong business, product or founder story into media coverage.

Marketing teams

Adding senior PR expertise to a campaign, launch or period of activity.

PR & creative agencies

Providing Account Director-level freelance consumer PR support when additional expertise or resource is needed.

WHAT CLIENTS SAY

Having worked with Emma several times over the years through our mutual Merlin connections I was always impressed by her PR expertise, connections and tenacity and it was an easy decision to onboard her when we set up Electric Sheep Events in 2025. Emma now works with us on regular entertainment stunt and experiential campaigns for big film and TV releases, working closely with our event production teams to ensure we maximise PR results. She has helped secure fantastic coverage, landing our stunts everywhere from Good Morning Britain to Mail Online, and is equally comfortable in the trenches pitching as presenting strategy on client calls and reporting and evaluating campaigns.

A big thank you for all your help and hard work on the launch. You did a fantastic job of bringing fresh ideas and angles to the table. I really appreciate the effort you put into tackling such a niche topic, you handled it brilliantly. I hope we’ll have the chance to work together again in the future.

Working with Oyster PR has been a game-changer for us. As a startup with little PR experience, we were amazed by how quickly Oyster PR made an impact.

Emma was recommended to us by an investor and it was one of the best intros ever. Emma is super hard-working, focused, easy to work with and she really cares about getting the best results. I’ve recommended her to others because I think PR specialists like her are so rare.

Their work to establish Vypr in trade press and wider national media enormously boosted the visibility of our brand and strengthened our industry reputation. We can see a correlation between the quality press coverage, inbound site traffic, and marketing and sales leads.

You were everything I hoped you would be - highly creative, buttoned down and brilliant with the team.

I had the pleasure of working with Emma in the months leading up to the re-launch of Manchester’s iconic Printworks. Emma and her team led the PR, media and launch event activity pre and post launch. Results were superb with significant local and national coverage secured. Individually Emma is hard working, patient in the extreme, polite and thorough. Nothing is too much trouble and everything is thought through and delivered with excellent attention to detail. In short Emma is a pleasure to work with.

GET IN TOUCH

emma@oysterprandcommunications.co.uk