The heartland for Oyster is consumer PR – product and brand coverage, new venues or product launches and news generation.
I land content for news, product, shopping, advice and specialist features and can tailor the approach according to a client’s needs.
Online coverage is so vital for retailers and I help to drive links back to websites to help SEO as well as support brand awareness. Oyster can help tell the stories that matter and drive awareness for your products in a creative and effective way.
The depth and breadth of experience within retail, leisure, FMCG, interiors , hospitality and wider branded products is what sets us apart.
Emma was recommended to us by an investor and it was one of the best intros ever. Emma is super hard-working, focused, easy-to-work with and she really cares about getting the best results. I’ve recommended her to others because I think PR specialists like her are so rare.
Freelance PR consultants often have extensive experience that they can call on to support your business. Working independently means that they are dedicated to helping you and you will have their full attention. Freelance PRs are highly cost effective considering their experience.
Traditional PR has brand building at its heart. This means that, while it will help your brand awareness, it cannot always directly generate sales. Having said that, I have had feedback from clients about products that have sold out after appealing in a national news or magazine title! Using an affiliate programme is key for online retailers and will help generate coverage via links and can help to track sales.
Someone who you get on with and is aligned with what you need and gets you and your business. Everyone wants to work with someone they get on with, trust in and believe can do a good job. Ask about what they have worked on before, how they could help you and look for their client testimonials or personal recommendations. Have a think about what you want them to achieve and their track record.
Start ups and SMEs often have lower marketing budgets and if have been through investment rounds then will probably have been told about the benefits of PR but still not really know. If you’re in this position and think you should have PR but don’t know where to start, then trust the advice you’ve been given and ask your investors for any recommendations they may have personally or from other brands within their portfolio for PR consultants. They will help build your brand, drive links to your website and can help boost sales especially via affiliate programmes. While PR might not always deliver the immediate results that PPC and D2C can, landing coverage in national and influential titles can pay dividends to boost reputation, secure listings and drive sales.
Works closely with your business to drive brand awareness and support SEO and key messaging for your brand. They will be a trusted extension of your marketing team or reporting direct to the founder. Finding a consultant who you trust and aligns to your values early on will pay dividends for your business growth. They will support and back you 100% and will have a personal investment in your success as their reputation rides on doing a great job for you.
Many people think that press coverage is the key for a successful PR campaign and this is totally true to an extent. What also matters is a deeper delve into the coverage.. Is it within relevant titles? Do they have high domain authorities? Do they include links back to the website? Are they positive in tone? There isn’t a cookie cutter approach to this answer and it needs to start with the objectives of the activity and why you want PR in the first place, if it is to combat negative sentiment online or reviews then this will need a different approach to generating product coverage to secure sales for Christmas gifting for example
