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About Oyster

what makes oyster unique?

The heartland for Oyster is consumer PR, product and brand coverage, new venues or product launches and news generation. B2B clients also have a news first approach unless they are in the FMCG/ retail heartland of features and expert commentary

We land content for news, product, shopping, advice and specialist features and can tailor the approach according to our client’s needs. The depth and breadth of experience within retail, leisure, FMCG, interiors , hospitality and wider branded products is what sets us apart.
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experience

In my career, I have worked with some of the most recognisable brands in the UK. This includes a variety of marketing channels for Wilko – social media, consumer, corporate and crisis PR . For Magnet I worked across consumer, social media, influencers, content production and conference events. Other experience includes Dr. Oetker. Pilgrims Choice, LateRooms.com, Best Western and multiple launches for Merlin Entertainments – Madame Tussauds Blackpool, Legoland Discovery Centre Manchester, Bear Grylls Adventure in Birmingham and Blackpool Tower

Since going freelance, I have supported a number of start-ups and independent businesses throughout the UK with product placement, news generation, securing TV coverage, crisis management, events and launches, content production and strategic advice as well as pitch and senior level support for agencies

PREVIOUS EXPERIENCE

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Emma’s infectious energy and enthusiasm makes her a valued member of any project team. She is committed and diligent and works extremely hard to get the best for her clients. Emma was a part of our team for the re-launch of Printworks which saw incredible national and international coverage and re-established the venue as the UK’s leading leisure destination.

Lydia Ellis - head of place activation and enlivenment
Cushman and Wakefield

Working with Oyster PR has been a game-changer for us. As a startup with little PR experience, we were amazed by how quickly Oyster PR made an impact—getting us featured in major publications within just two weeks, something that would have taken us months or might never have happened at all. Emma is truly incredible; her expertise and dedication make all the difference. We’ve worked with big-name agencies before with no results, but with Oyster, we’ve finally been able to achieve the media coverage we always dreamed of.

Michael Kalu, founder of Milky Plant

Emma was recommended to us by an investor and it was one of the best intros ever. Emma is super hard-working, focused, easy-to-work with and she really cares about getting the best results. I’ve recommended her to others because I think PR specialists like her are so rare.

Laura Harnett, founder of Seep

We’ve had the pleasure of working with Emma at Oyster PR on several projects and her support has made a significant impact on our visibility. Emma has effectively secured coverage for our commercial interior design and fit-out projects in both local and national publications. Her understanding of the interior design industry has helped us share our brand with the right audiences. Emma is professional, responsive, and always willing to go the extra mile to ensure our projects are highlighted effectively.

We welcome her continued partnership and would recommend Emma and Oyster PR to any business looking to enhance their media presence.

MARTHA LORAINS, DIRECTOR, SELECT INTERIORS

I have had the pleasure of working with Emma on various product launches, PR plans and media campaigns over the past 12 years. Her enthusiasm, planning and commitment to the tasks has always ensured some great results. Her professionalism was always reassuring and I was always confident that my projects were in safe hands. I am continuing to work with Emma as Oyster.

Matthew Titherington, owner of Windermere Fine Art

Emma very quickly and efficiently slotted into working with me and our client base. Her experience spans so many areas of content generation; she produces high quality work and is always proactive with opportunities and creating new ways to approach the media for clients. I appreciate the care and attention she puts into her work and I felt very supported. I would recommend Emma to anyone looking for a capable, highly experienced pair of hands.

ANYA WOOD, ANYA WOOD PR

I had the pleasure of working with Emma in the months leading up to the re-launch of Manchester’s iconic Printworks. Emma and her team led the PR, media and launch event activity pre and post launch. Results were superb with significant local and national coverage secured.

Individually Emma is hard working, patient in the extreme, polite and thorough. Nothing is too much trouble and everything is thought through and delivered with excellent attention to detail. In short Emma is a pleasure to work with.

 

DAVID FRASER, DIRECTOR, HARRISON FRASER

Energetic, enthusiastic and always bubbling with ideas, Emma is an absolute joy to work with. She has worked with us as account lead on a number of projects to date and always brings experienced counsel and passion to the tasks at hand. Solutions driven, completely tenacious (and lots of fun), Emma’s work and attitude is second to none

CERIANN MULLINS, DIRECTOR OF STRATEGY AND CREATIVE, PLAYTIME PR

Their (Emma and Dan’s) work to establish Vypr in trade press and wider national media has enormously boosted visibility of our brand and strengthened our industry reputation. Through the editorial relationships Emma has built, our key industry publication now regularly features Vypr insights that position us alongside the largest global consumer insight companies.  We can see a correlation between the quality press coverage, inbound site traffic, and marketing and sales leads.

ROB KENNY, FORMER HEAD OF MARKETING, VYPR

emma@oysterprandcommunications.co.uk

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emma@oysterprandcommunications.co.uk